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Quadrant IT Services

Customer relationship management

Every Lead, Called in Seconds

Capture leads from every channel, follow up with AI calls and WhatsApp, close in one place.

Visit QCRMBook a demo

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Overview

What QCRM does.

QCRM is Quadrant's customer relationship management platform, built around one problem: high-intent leads go cold while they wait for a first call. Leads arrive automatically from Facebook and Instagram lead ads, your websites and property portals, and an AI voice agent can call them within seconds.

From there every lead is routed to the right owner, worked through WhatsApp, calls and tasks, converted to a deal and tracked on a Kanban pipeline through to milestone invoicing and payment — with receipts, call recordings and transcripts kept on the record.

Industry modules extend the core: real estate teams manage projects, blocks and flats, plot layouts, site visits and channel partners; education teams run admission campaigns and telecaller queues; agencies, clinics and B2B firms get workflows of their own.

  • Leads from Meta ads, websites and property portals
  • AI voice calls within seconds of a new lead
  • WhatsApp Business messaging built in
Features

What comes in the box.

  • Lead capture everywhere

    Facebook and Instagram lead ads, website forms with a per-site API key, and 99acres listings mapped to projects.

  • AI voice follow-up

    Automatic AI calls to new leads within set calling hours, with live transcripts and sentiment tagging.

  • WhatsApp Business

    Chat with leads over the WhatsApp Business Cloud API and send an approved greeting the moment a lead arrives.

  • Lead routing & scoring

    Auto-assignment rules, lead scoring and bulk transfers keep every lead with an owner.

  • Deal pipeline

    Convert leads to deals and move them through drag-and-drop stages with expected values.

  • Milestone invoicing & payments

    Milestone billing, payment logs with mandatory receipt uploads and refund handling.

  • Call transcription

    Recordings transcribed automatically in Hindi, Telugu, Hinglish and 10+ Indian languages.

  • Reports & analytics

    Deal-stage velocity, ageing, call, daily and channel-partner reports, exportable to Excel.

  • Custom fields & roles

    A field builder for your lead form, and role permissions that decide who sees which leads.

How it works

From first step to live with QCRM.

  1. Connect sources

    Link your Meta lead ads, websites and portals so leads flow in on their own.

  2. Respond instantly

    An AI call and a WhatsApp greeting go out the moment a lead is created.

  3. Work the pipeline

    Owners follow up with tasks and calls, then convert qualified leads to deals.

  4. Close & collect

    Track milestones, invoices and payments with receipts, through to handover.

Why QCRM

What changes for your team.

  • Speed to lead

    The first touch happens in seconds, not hours, while the prospect is still interested.

  • No lead left behind

    Every enquiry from every channel lands in one list with an owner and a next step.

  • Audit-ready money trail

    Payments need proof of receipt, and every change is logged.

  • Shaped to your industry

    Turn on the modules your business runs — real estate, admissions, agency work and more.

Industry modules

  • Real estate & developers
  • Education & admissions
  • Healthcare clinics
  • B2B services
  • Digital marketing agencies
  • Distributors & dealers

Security & control

  • Multi-tenant data isolation
  • Role-based permissions on leads and deals
  • Mandatory payment-receipt uploads
  • Compliance audit logs
  • Location-verified attendance for field teams

Works with

  • Meta Lead Ads
  • WhatsApp Business Cloud API
  • Website forms (API key)
  • 99acres
  • Bland AI
  • Retell AI
  • Sarvam AI
  • MCube telephony
  • SMTP email
  • Excel import & export
FAQs

QCRM, answered.

Ask for a walkthrough

Facebook and Instagram lead ads are imported automatically, each website gets its own API key so its leads are tagged by source, and 99acres listings can be mapped to projects. Leads can also be added by hand or imported from Excel.

When a lead is created, QCRM can place an automatic AI call within the calling hours you set, then save the transcript and sentiment to the lead so your team knows what was said.

Yes. The real estate module covers projects, blocks and flats, plot layouts, site visits, channel-partner commissions and milestone payments.

Roles decide it. Sales users can be limited to their own leads, and managers see their teams.

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See QCRM in action.

Tell us about your team and what you need, and we will set up a walkthrough with the people who build it.

Book a product demoinfo@quadrantitservices.com